You have complex information?
We’ll make it compelling.
Phormetas is a strategy, communications, and marketing firm that specializes in distilling complex information for the audiences that can advance your goals.
Our team has extensive experience working with top-tier universities, research institutions, health systems, and media outlets. We take on projects large and small. Enterprises of all sizes, from startup companies to global, matrixed organizations, have sought our singular blend of expertise. We have collaborated with public and private entities at state and national levels. As strategic partners, we’ve engaged with C-suite executives and individual contributors to make great ideas real.
OUR SERVICES
Help! I need to …
- Get an important project unstuck
- Block out time to digest complex information, but there’s no room in my day
- Tell a compelling story from a fresh perspective
- Ensure a campaign aligns with big-picture brand and business goals
- Bring real-world insight to highly technical or scientific content
✓ FAST
✓ ACCURATE
✓ DONE
Big ideas
Zooming out as wide as space, we illuminate complex topics for the Earth-side institutions that explore our world and beyond.
Broadly relevant
In healthcare, we zoom in on small particles that have broad impacts. With experience in journalism and translational science, we never take our eyes off the human story.
Real impact
We bring an on-the-ground sensibility to your project. If you could zoom through the eye of this hurricane, you’d see our founder chronicling a changing climate firsthand.
Deliverables
Guided by strategy, here are some examples of practical end products we can deliver to your organization. This is not an all-inclusive list. We love applying our expertise to new and emerging areas of interest.
✵
Strategy
Partnering with your team, we deliver written plans to guide our work together and serve as your roadmap going forward.
Marketing plans
Business plans
Communication plans
Brand strategy
Website strategy
Media strategy
Campaign strategy
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Communications
Expertise spanning internal and external communications informs our content and editorial deliverables.
Science and technical writing
Editing and proofreading
Executive communications
News and feature writing
Blog and social posts
Leadership bios
Award applications
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Marketing
We develop and execute marketing strategies with a focus on the bottom line: your organization’s overall business goals.
Email newsletters
Slide decks
Technology descriptions
One-pagers
Company profile
Elevator pitch
Video and podcast scripts
WHAT’S IN A NAME?
At Phormetas,
we’re all for metaphors.
The right metaphor is crucial to making your idea relatable to key audiences. Our company name, Phormetas, is itself a literal mixing of metaphors.
Phormetas is an anagram of metaphors.
Say it: for*met*us
Meet the founder
Meghan Meyer is a strategy-driven MBA communications and marketing leader with two decades of experience making complex topics relatable to key audiences and inspiring action. Her background spans translational science, technology transfer, healthcare, higher education, research, innovation, entrepreneurship, management, and journalism. Recognizing the need to bring these divergent areas of expertise together under one roof to serve clients, she founded Phormetas. Based in metropolitan Washington, D.C., Meghan has lived in Chicago and throughout Florida. As a newspaper journalist early in her career, she reported from the eyes of actual hurricanes, and she has carried that sense of calm to teams facing their own metaphorical storms.
OUR PROCESS
What happens next?
1
Schedule a free consultation.
We’d love to hear about your organization’s opportunities and challenges.
2
We’ll scope out the project.
Interested in working with us? We’ll write up a plan based on our initial meeting.
3
You’re interested in starting with a fresh perspective on overall strategy.
We’ll work with your team to develop strategic goals, along with a menu of ideas for future deliverables.
4
You’d like us to complete a specific project.
If you already have a discrete project, goals, and even a deadline in mind, we’ll execute deliverables and connect with partners.
Services are provided on an hourly or per-project basis.
We also provide ongoing management and advisory services on retainer.
CONTACT US
Let’s collaborate.
Not sure where to start? No worries.
We’ll schedule a consultation to talk it through.
If you have a solid sense of your goals for a project, even better. Please enter as much information as possible on the form below.
We will respond within 1-2 business days unless otherwise noted in the confirmation email.